Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books,  my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical...
Why Statistics Are Critical In Marketing

Why Statistics Are Critical In Marketing

Throughout my career, reviewing statistics has never been one of my favorite activities. As much as I love planning and implementing new programs and initiatives, I really don’t like the ongoing management role. This included tracking and reviewing statistics. Sure, I...
How A Marketing Calendar Helps You Succeed

How A Marketing Calendar Helps You Succeed

In the simplest of terms, a marketing calendar sets out the timeline for taking the action that will lead to achieving the results you want. A well-defined marketing calendar will serve as a valuable tool to help you stay organized and consistent. It is a living...
4 Sales Tips For All Service Professionals

4 Sales Tips For All Service Professionals

Here are some sales tips for service-providers who dislike marketing …and probably hate the very idea of selling. But you can relax. These are not the sales tips from obnoxious loud-mouthed used car salesmen. They come from Julian Atherley who promotes more clients,...