Achieving The Marketing “A-Ha” Moment

Achieving The Marketing “A-Ha” Moment

Whatever approaches we follow to generate more new business will ideally lead to the marketing aha moment. That moment is the point at which an ideal client says: “Aha!  That is the person I choose to help me”. In some cases, the potential client is someone whom...
How Is Your 2021 Marketing Program Unfolding?

How Is Your 2021 Marketing Program Unfolding?

How are you doing with your 2021 marketing program?  Is it doing what it’s supposed to—guiding you through those marketing activities necessary to generate new business? Or is your marketing agenda a source of frustration—reinforcing the gap between the results you...