Stephen Covey nailed it with his second of seven habits of successful people: start with the end in mind.
If you want to grow your service business, this means starting with the desired result in mind.
Assuming that the growth is aligned with your life purpose, what will a successful business look like to you?
And equally important, what will if feel like when you have achieved the growth goals?
Take as much time as you need to visualize and imagine the successful outcome of the growth plan.
The clearer the vision, the easier it will be to achieve your goals.
Confirmation And Consolidation
Once you have clarified growth goals are clarified to your satisfaction, the next step is to have them confirmed by those people closest to you.
This includes: family, friends, associates and other folks whose opinions you value and trust.
Tell your inner circle about your growth plan.
These folks can not only ratify the value of the plan, they can also offer opportunities for improvement.
Reframe any negative comments as weaknesses in the plan, also known as opportunities for improvement.
After consolidating feedback and comments into your growth plan, the next step is to do research and testing.
Conducting research on the state of the market is the best way to determine if your planned growth is feasible.
This could include running surveys and focus groups with existing and potential clients or digging into existing industry research.
I recently hired a couple of freelancers from Fiverr to test the traffic for several new courses.
Happily, each test confirmed that there was enough interest in these courses to justify proceeding to the next stage, which is setting growth goals.
Check back next week to learn more.