Without a doubt, a personal branding statement will help you succeed in your professional services business.

Reflecting your unique combination of skills and attributes, it distinguishes you from everyone else which helps you stand out from the crowd.

Included in this combination is the revelation of who you are as a person, and what stand for as a service professional.

That’s what makes your branding authentic: your true and best self is an essential element of the public face of your service.

Knowing Your Why

Knowing your why is an important first step in creating your personal branding positioning statement.

When you know your why, you will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down.

In practice, your why is both familiar and comfortable.

Strategically, knowing your why serves much the same purpose as a mission statement.

It communicates the purpose of your service business, focusing your energy, actions, behaviors and decisions towards the things that are most important.

Certainly, knowing your why can play a critical role in continuing to undertake and effectively complete those many actions necessary to generate more new business.

Our personal brands define who we are as individuals and as professionals.

Including your why in your personal brand statement can enhance and support those elements that differentiate you from the competition.

This in turn helps make your marketing more authentic, differentiating it from the blatant lies and outright lies favored by copycat marketers and shameless self- promoters alike.

What is Your POV?

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The term POV stands for point of view. 

A point of view reflects a particular attitude or way of considering a matter

Our point of view or POV helps us find like-minded people as friends and acquaintances. 

It also helps attract potentially ideal clients and referral sources, while discouraging others whose point of view is different from, perhaps even directly opposite to ours.

By extension, a brand perspective is in effect the POV for your brand. 

 As a component of what your brand stands for, your brand perspective reflects your particular attitude or way of considering a matter.

In many cases, our point of view and by extension that of our personal brand supports, even enhances the polarizing aspect of how we do things.

By way of example, as a marketing coach my point of view, or attitude towards serving clients was facilitative. 

In practice, this meant that instead of directly telling clients what they should do, I try to make it easier for them to find their own solutions. 

After all, that is what facilitation is about.

As a marketing coach, I saw my role as asking the questions that clients may not have thought about in order to access their own information and experience base.

In effect, a personal branding statement brings together your why and your brand point of view.

It’s a ideal resource to help attract and get more clients.

Learn more about personal branding, see:

To develop or update your personal brand, see: