To stand out from the crowd either personally or in our businesses it’s important to differentiate ourselves.
We need something that showcases who we are and what we do well … better than anyone else.
The key is to showcase what differentiates us without showing off.
Everyone respects people who are really good at what they do; no one likes show-offs.
Personal Brand vs Business Brand?
A personal brand is built around you personally.
Given the easy availability of social media resources, it’s fairly straight forward to create a personal brand.
Personal brands also are the logical first step in creating a brand for your service business.
As your service business grows, your business brand will increasing align with your personal brand.
As a result, when it comes to the question of personal brand vs business brand, there will be no issue. To all intents and purposes, they are one and the same.
Your business brand is built around the identity of who you are as a person.
A Differentiation Strategy Defines Who You Really Are
As individuals, each of us is unique.
When serving clients we can draw upon more than the standardized professional training that qualifies us to do what we do.
We also bring our own combination of personality, skills, talents, experience and network of contacts.
It is this one-of-a-kind combination of factors that make you who you are.
There is no one else on earth just like you.
From the perspective of Personal Brand vs Business Brand, this means that no business serves clients exactly the same way you do.
A Pool of Value-Rich Resources
Given our unique combinations of personality, skills, talents, experience and network contacts, we all have huge pool of value-rich resources that can help clients even more.
Drawing upon these resources to deliver added value to clients is the absolute best differentiation strategy.
It dramatically expands your ability to draw upon your own resources to serve clients in your own unique way.
Offering this extra value is not intended to position yourself as the ultimate authority on everything.
Most people respect a know-it-all about as much as they like a show-off.
The rationale is to maximize the benefits that clients receive from your help, which is a key element of your differentiation strategy,
Provided you avoid giving advice beyond your area of expertise, limiting your help to sharing only your personal experience and information, you are unlikely to be sued or run afoul of any professional or ethical restrictions.
No one gains by allowing fears and limiting beliefs to stand in the way of serving and satisfying clients even more.
Learn more about personal branding, see:
- What You Need To Know About Branding Business and Professional Services
- How Personal Branding Service Businesses Distinguishes Professionals
- Stand Out From The Crowd With Personal Branding For Service Professionals
- How Personal Branding For Service Professionals Distinguishes You
To develop or update your personal brand, see: