Personal branding distinguishes one individual all others.
It’s also the magic ingredient that allows professionals attract ideal clients.
Individual professionals often give up their distinctiveness by trying present themselves in a manner that they think is expected of them.
Invariably, this leads to copying the business and marketing practices of others.
As a result, they lose their distinctiveness.
You Are Unique
As a provider of professional services, you know that’s not correct.
You know that no one serves and satisfies clients the way you do. You also know how you help clients and how they benefit from your help. But do potential clients and referral sources know these things?
Personal branding service businesses helps individual professionals tell the market who they are and how they help clients.
Strategically, a professional brand is also a key component of the marketing framework, which provides the structure for all marketing communications.
What makes us unique as individuals the combination of physical, emotional, and intellectual attributes that contributes to how we think and act.
For self-employed professionals, this uniqueness extends to our service businesses.
Ideally, everything we do from our website and social media accounts to how we serve clients have an impact on our personal and professional brand.
Your website, blog/social media posts activities and web content influence how others see you.
In the best professional branding, each and every aspect of your marketing reflects your distinctiveness.
In effect, your personality represents your values in action.
It’s how you behave and interact with other people. Because actions speak louder than words, your behavior sends a powerful message about who you are as a person and also as a professional.
These are personal and professional skills that enable you to interact with other people and serve clients.
This distinguishes you from everyone else…including others who provide services similar to yours.
It’s the contribution of your personal attributes that contribute to the best personal branding service businesses.
Learn more about personal branding, see:
- What You Need To Know About Branding Business and Professional Services
- Personal Brand vs Business Brand?
- Stand Out From The Crowd With Personal Branding For Service Professionals
- The 6 Best Tools for Personal Branding Professional Services
To develop or update your personal brand, see: