Attracting new business is tough for most service professionals.
Learning how to find clients online is an ideal way to generate more new business.
Build A Presence Online
If there is one thing to be learned from the COVID pandemic it the importance of every business, including service businesses, to have an online presence.
In response to pandemic restrictions and lockdowns, businesses of all kinds shifted live, in-person gathering to on-line interactions.
These interactions took place on and through social media applications and stand-alone websites alike.
Now, more than ever before, when individuals want or need professional services, they start their search online.
Typically, social media accounts and profiles are among the first sources listed.
As a result, our LinkedIn profiles, Facebook pages, Instagram and Twitter references usually represent the starting point for potentially ideal clients to find us.
It also follows that these social media accounts are also our starting points for making it easy to clients to find us.
If we want to find clients online, we have to make it easy for clients to find us on social media.
Potential Clients Need To Be Able To Find Your Website
In addition to finding us on social media, clients also want to check out our websites.
Typically, it’s more convenient to access necessary information about a business from a website than through direct contact with an individual business or service professional.
A good website with relevant and helpful content allows potentially ideal clients to make informed decisions about the possibility of hiring you.
There are a variety of ways that potentially clients may find your website.
Perhaps they’ve been referred or even saw a print advertisement.
Invariably, search engine results are the best approach for directing potentially ideal clients to your website.
80% Of Success Is Showing Up
Woody Allen’s famous quote abut success applies equally to search engines.
In order to be successful at driving more potential clients to your site, you need to show up in the search engine results.
Showing up in search results makes it easier for potential clients to find you, which as noted helps you find clients online.
There are a couple of main ways in which your website could show up in search results.
The first is to have search engines associate relevant search terms or keywords with your website.
For example, if you are a life coach it’s important for your website to appear in the results for search terms like “life coach”, “life plan” and “success in life”.
These terms help search engines zero in on the essential content of your website.
Building A Website Is Not Enough
From personal experience, I know too well that simply building a website with great content is not enough to generate more new business.
A professional SEO agency can help your website rank higher in search engines so that clients will be able to find us more easily.
You can also use paid advertising to drive traffic to your website.
Google AdWords allows individual businesses such as service professionals to buy ad space promoting keywords, strategically located on search reports
Long story short, when you make it easy for clients to find you–you can generate more new business.