by Larry Easto | Feb 16, 2022 | Marketing Actions
From the perspective of marketing, the concept of value has three critical functions in service businesses. Core values upon which your business is basedThe value that your service delivers to clientsLifetime value of your clients As important as these functions are...
by Larry Easto | Feb 15, 2022 | Marketing Actions
As professionals we are all in the transformation business. Regardless of the nature of our service, we help our clients make the transformation from where they are to where they want to be. Wanting higher levels of happiness, health, wealth or wisdom, clients look to...
by Larry Easto | Feb 14, 2022 | Marketing Actions
The best way to attract ideal clients is to offer them a compelling reason for choosing you instead of the competition. Developing a powerful rationale for clients to choose you instead of the competition is neither creative fiction, nor is it advertising spin. Your...
by Larry Easto | Feb 14, 2022 | Marketing Actions
At the risk of oversimplifying, expertise in virtually any kind of professional services, depends upon three factors: Formal Education and QualificationsExpert by ExperienceTeaching and Training Formal Education All those learning opportunities from our scary first...
by Larry Easto | Feb 10, 2022 | Marketing Actions
If there is one thing to be learned from the COVID pandemic, it the necessity for every business, including service businesses, to have an online presence. Now, more than ever before, when individuals want or need professional services, they start their search online....
by Larry Easto | Feb 8, 2022 | Marketing Actions
When you are good at what you do, it looks easy to do your work. And the better you become, the more routine your work appears. While this may improve your efficiency, it also raises the very real risk of clients undervaluing your work. To minimize, if not totally...
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