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Create Valuable Benefits for For You and Your Clients

Create Valuable Benefits for For You and Your Clients

by Larry Easto | Feb 16, 2022 | Marketing Actions

From the perspective of marketing, the concept of value has three critical functions in service businesses. Core values upon which your business is basedThe value that your service delivers to clientsLifetime value of your clients As important as these functions are...
Build A Memorable Brand With High Quality Client Service

Build A Memorable Brand With High Quality Client Service

by Larry Easto | Feb 15, 2022 | Marketing Actions

As professionals we are all in the transformation business. Regardless of the nature of our service, we help our clients make the transformation from where they are to where they want to be. Wanting higher levels of happiness, health, wealth or wisdom, clients look to...
Your Compelling Reason For Ideal Clients to Choose You

Your Compelling Reason For Ideal Clients to Choose You

by Larry Easto | Feb 14, 2022 | Marketing Actions

The best way to attract ideal clients is to offer them a compelling reason for choosing you instead of the competition. Developing a powerful rationale for clients to choose you instead of the competition is neither creative fiction, nor is it advertising spin. Your...
Be An Expert In Your Field:  Generate More New Business

Be An Expert In Your Field: Generate More New Business

by Larry Easto | Feb 14, 2022 | Marketing Actions

At the risk of oversimplifying, expertise in virtually any kind of professional services, depends upon three factors: Formal Education and QualificationsExpert by ExperienceTeaching and Training Formal Education All those learning opportunities from our scary first...
How To Get The Best Results From Your Website and Social Media Activity: Follow The Best Online Presence Management Practices

How To Get The Best Results From Your Website and Social Media Activity: Follow The Best Online Presence Management Practices

by Larry Easto | Feb 10, 2022 | Marketing Actions

If there is one thing to be learned from the COVID pandemic, it the necessity for every business, including service businesses, to have an online presence. Now, more than ever before, when individuals want or need professional services, they start their search online....
What’s Better For Clients Than Just A Pleasing Experience?

What’s Better For Clients Than Just A Pleasing Experience?

by Larry Easto | Feb 8, 2022 | Marketing Actions

When you are good at what you do, it looks easy to do your work. And the better you become, the more routine your work appears. While this may improve your efficiency, it also raises the very real risk of clients undervaluing your work. To minimize, if not totally...
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