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Your professional services brand strategy distinguishes you from all others. It’s the magic ingredient that enables you attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they think is...

A strong personal brand, is the single most important element of marketing professional services. For reasons, I neither understand or appreciate, it’s also the most ignored element.  Ironically, one of the biggest ongoing challenges of all service-providers is...

When you see a pair of golden arches, what do you think of? Without even seeing the name, most of us would instantly recognize those golden arches as the McDonalds logo. That’s branding at its best.   Branding your business and professional services can add the...

A SWOT analysis is a strategic planning process used to help identify strengths, weaknesses, opportunities, and threats related to business or project planning. It is the ideal tool for identifying SWOT analysis strengths in order to build upon these strengths for marketing success.

Here are the 6 best tools for branding professional services with the distinctiveness of your personal competence and expertise. In other words, personal branding professional services

Of the many things that you can do to stand out from the crowd, here are 10 actions that enhance personal branding for service professionals 1.     Be responsive.  This means doing what you say you will do…when you say you will do it....

Without a doubt, a personal branding statement will help you succeed in your professional services business. Reflecting your unique combination of skills and attributes, it distinguishes you from everyone else which helps you stand out from the crowd. Included in this...

Personal branding distinguishes one individual all others. It's also the magic ingredient that allows professionals attract ideal clients. Individual professionals often give up their distinctiveness by trying present themselves in a manner that they think is expected...

To stand out from the crowd either personally or in our businesses it’s important to differentiate ourselves. We need something that showcases who we are and what we do well … better than anyone else. The key is to showcase what differentiates us without showing off....

Now that you have clarified your business growth goals, the next step is to develop and implement your business growth plan. In effect, this plan outlines how you are going to achieve your goals. As clear and inspirational your goals are, without implementation they...

In a previous post, I introduced the 4 best business growth strategies for service professionals. Yesterday’s post was about personal success. Today’s post will combine these ideas to address the why and how much of growing your business. Unless you are fortunate...