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Marketing Is About Building Relationships

Marketing professional services is not an adversarial process. Nor does it result in a win-lose scenario in which the marketer 'wins' while leads or prospects are somehow 'captured' and converted to clients. For reasons I have never understood, marketing especially...

How To Prevent Marketing Problems

To prevent marketing problems the best place to start is by addressing your current marketing issues. What's that you say? You don't have any current marketing issues?  Good for you...you run an exceptional business operation. Realistically, every business...

Achieving The Marketing “A-Ha” Moment

Whatever approaches we follow to generate more new business will ideally lead to the marketing aha moment. That moment is the point at which an ideal client says: “Aha!  That is the person I choose to help me”. In some cases, the potential client is someone whom...

How Is Your 2021 Marketing Program Unfolding?

How are you doing with your 2021 marketing program?  Is it doing what it’s supposed to—guiding you through those marketing activities necessary to generate new business? Or is your marketing agenda a source of frustration—reinforcing the gap between the results you...

Business Growth Is More Than Marketing

Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...

How To Set A Marketing Agenda That Works For You–Not Against You

Step 1: Revisit Your Marketing Plan An effective marketing agenda depends upon a sound marketing plan. This plan outlines the marketing goals to be achieved and the actions to be taken to achieve these goals. If you do not have a marketing plan or it needs revision,...

How to Grow Your Business Without Chasing Leads

Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...

For The Best Results: Upgrade Strengths…Or Address Weaknesses?

In an ideal world, this question would be irrelevant.  In such a world, we would have enough of what we need to upgrade our strengths and also address any weaknesses. But in our somewhat less than ideal world, we have limited resources such energy, know-how,...

You Are Your Own Best Differentiation Strategy

To stand out from the crowd we need a good differentiation strategy. We need something that showcases what we do well ideally better than anyone else. The key is to showcase what differentiates us without showing off. Everyone respects people who are really good at...

Avoid SPAM With Warm Outreach

A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...
How To Prevent Marketing Problems

How To Prevent Marketing Problems

To prevent marketing problems the best place to start is by addressing your current marketing issues. What's that you say? You don't have any current marketing issues?  Good for you...you run an exceptional business operation. Realistically, every business...

Achieving The Marketing “A-Ha” Moment

Achieving The Marketing “A-Ha” Moment

Whatever approaches we follow to generate more new business will ideally lead to the marketing aha moment. That moment is the point at which an ideal client says: “Aha!  That is the person I choose to help me”. In some cases, the potential client is someone whom...

How Is Your 2021 Marketing Program Unfolding?

How Is Your 2021 Marketing Program Unfolding?

How are you doing with your 2021 marketing program?  Is it doing what it’s supposed to—guiding you through those marketing activities necessary to generate new business? Or is your marketing agenda a source of frustration—reinforcing the gap between the results you...