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The Ultimate Guide To Marketing Professional Services

If you don’t want more new business for your service business, you probably won’t want this book. If however, you want more ideal clients and repeat business, this book can help you generate more of the new business that you want and deserve 26 Ways For Service...

The Ultimate Guide To Your Professional Services Brand Strategy

This guide to a professional services brand strategy will help you do what you need to do create and leverage your personal brand in order to find new clients and generate more more business for your service business.

How To Leverage The Hidden Value of Your SWOT Analysis Strengths

A SWOT analysis is a strategic planning process used to help identify strengths, weaknesses, opportunities, and threats related to business or project planning. It is the ideal tool for identifying SWOT analysis strengths in order to build upon these strengths for marketing success.

26 Ways For Professionals To Get More Clients—From A to Z

Since it’s your choice as to who you want to serve, why not choose to serve only those clients who are best for you? Think of ideal clients as good clients with friend benefits. Learn how to attract more of them.

Business Growth Is More Than Marketing

Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...

For The Best Outcome: Upgrade Strengths…Or Address Weaknesses?

In an ideal world, this question would be irrelevant.  In such a world, we would have enough of what we need to upgrade our strengths and also address any weaknesses. But in our somewhat less than ideal world, we have limited resources such energy, know-how,...

Get FREE Marketing Training When You Share Your Opinion

Yesterday I offered $416 worth of services as a thank you gift for your opinion on two new service initiatives. By way of supplementary information, here are some of the benefits that you can expect from these initiatives. Subscription Plans Both initiatives are...

May I Have Your Opinion … For $416?

I am in the process of launching something new  … and would like your opinion. Specifically, I would like to know what you like … and don’t like .. about the new initiatives. But instead of just asking for you to to give me your opinion, I would prefer to give...

How to Attract Ideal Clients Without Shameless Self-Promotion Or Chasing  So-So Leads

There are four key strategies for marketing your services: Referrals: this is the absolute best strategy for generating new clients.Networking: expands the number of people who can make referrals to you, as well as connecting you with other helpful resourcesContacting...

Want Even More Referrals?

Every professional wants more referrals.  I know I do.  You probably want more referrals too. But how can we go about generating more referrals without badgering our contacts, seemingly begging them to recommend us to their contacts? For those of us who are...

The Essential Elements of Personal Branding

Personal branding distinguishes one individual service-provider from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they think...

Ideal Clients: Past, Present & Future

Think of those people you loved to serve and who were also very satisfied with your service. Maybe they returned for more help, referred new business to you or maybe sang your praises in a testimonial. Keep it simple and subjective: What did you really like about...

Keeping In Touch With Your Contacts Without Spamming or Bugging Them

Many people believe that keeping in touch effectively may be the most important marketing strategy for generating a continuous flow of new business. By way of clarification, keeping in touch is the practice of maintaining contact with those people with whom you have...

Expand Your Network By Contacting Strangers

By building on your own contacts, and the successive levels of your contacts' contacts, you can increase the number of people whom you can contact. If your reason for wanting to connect with strangers is to get free help, you will probably be wasting your time. On the...

May I Have Your Opinion … For $416?

I am in the process of launching something new  … and would like your opinion. Specifically, I would like to know what you like … and don’t like .. about the new initiatives. But instead of just asking for you to to give me your opinion, I would prefer to give...