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The Essential Elements of Your Professional Services Brand Strategy

What’s your professional services brand strategy? Perhaps a better question is what’s a brand strategy? According to Susan Gunelius MBA, a Marketing and Branding Expert with 25 years’ worth of experience behind her, “By definition, brand strategy is a long-term plan...

Personal Brand Professional Services That Satisfy Clients

A strong personal brand, is the single most important element of marketing professional services. For reasons, I neither understand or appreciate, it’s also the most ignored element.  Ironically, one of the biggest ongoing challenges of all service-providers is...

To Find Clients Online, Make It Easy For Them To Find You

Attracting new business is tough for most service professionals. Learning how to find clients online is an ideal way to generate more new business. Build A Presence Online If there is one thing to be learned from the COVID pandemic it the importance of every business,...

For Marketing Success, Build on Your SWOT Analysis Strengths

A SWOT analysis is a strategic planning process used to help identify strengths, weaknesses, opportunities, and threats related to business or project planning. It is the ideal tool for identifying SWOT analysis strengths in order to build upon these strengths for marketing success.

The 6 BestTools for Personal Branding Professional Services

Here are the 6 best tools for branding professional services with the distinctiveness of your personal competence and expertise. In other words, personal branding professional services

Stand Out From The Crowd With Personal Branding For Service Professionals

Of the many things that you can do to stand out from the crowd, here are 10 actions that enhance personal branding for service professionals 1. Be Responsive This means doing what you say you will do…when you say you will do it. 2. Be Self-Assured When you truly...

How To Create Your Personal Branding Statement

Without a doubt, a personal branding statement will help you succeed in your professional services business. Reflecting your unique combination of skills and attributes, it distinguishes you from everyone else which helps you stand out from the crowd. Included in this...

How Personal Branding Service Businesses Distinguishes Professionals

Personal branding distinguishes one individual all others. It's also the magic ingredient that allows professionals attract ideal clients. Individual professionals often give up their distinctiveness by trying present themselves in a manner that they think is expected...

How You Can Get More Clients

Since it’s your choice as to who you want to serve, why not choose to serve only those clients who are best for you? Think of ideal clients as good clients with friend benefits. Learn how to attract more of them.

Personal Brand vs Business Brand … Is There A Difference?

To stand out from the crowd either personally or in our businesses it’s important to differentiate ourselves. We need something that showcases who we are and what we do well … better than anyone else. The key is to showcase what differentiates us without showing off....

The 3 Key Elements of Your Business Growth Plan

Now that you have clarified your business growth goals, the next step is to develop and implement your business growth plan. In effect, this plan outlines how you are going to achieve your goals. As clear and inspirational your goals are, without implementation they...