What’s your professional services brand strategy? Perhaps a better question is what’s a brand strategy? According to Susan Gunelius MBA, a Marketing and Branding Expert with 25 years’ worth of experience behind her, “By definition, brand strategy is a long-term plan...
A strong personal brand, is the single most important element of marketing professional services. For reasons, I neither understand or appreciate, it’s also the most ignored element. Ironically, one of the biggest ongoing challenges of all service-providers is...
A SWOT analysis is a strategic planning process used to help identify strengths, weaknesses, opportunities, and threats related to business or project planning. It is the ideal tool for identifying SWOT analysis strengths in order to build upon these strengths for marketing success.
Here are the 6 best tools for branding professional services with the distinctiveness of your personal competence and expertise. In other words, personal branding professional services