by Larry Easto | Mar 19, 2021 | Attitudes, Marketing Actions, Personal Attributes
To stand out from the crowd we need a good differentiation strategy. We need something that showcases what we do well ideally better than anyone else. The key is to showcase what differentiates us without showing off. Everyone respects people who are really good at...
by Larry Easto | Mar 17, 2021 | Marketing Actions
A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...
by Larry Easto | Mar 15, 2021 | Marketing Actions
Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...
by Larry Easto | Mar 13, 2021 | Marketing Actions, Personal Attributes
Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps distinguish you from the competition, which is one of the many challenges of marketing services. Brand-Approved Actions By...
by Larry Easto | Mar 12, 2021 | Marketing Actions
For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...
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