May I Have Your Opinion … For $416?

I am in the process of launching something new  … and would like your opinion. Specifically, I would like to know what you like … and don’t like .. about the new initiatives. But instead of just asking for you to to give me your opinion, I would prefer to give...

Want Even More Referrals?

Every professional wants more referrals.  I know I do.  You probably want more referrals too. But how can we go about generating more referrals without badgering our contacts, seemingly begging them to recommend us to their contacts? For those of us who are...

The Essential Elements of Personal Branding

Personal branding distinguishes one individual service-provider from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they think...

Ideal Clients: Past, Present & Future

Think of those people you loved to serve and who were also very satisfied with your service. Maybe they returned for more help, referred new business to you or maybe sang your praises in a testimonial. Keep it simple and subjective: What did you really like about...