by Larry Easto | Jun 28, 2022 | Attitudes
I am in the process of launching something new … and would like your opinion. Specifically, I would like to know what you like … and don’t like .. about the new initiatives. But instead of just asking for you to to give me your opinion, I would prefer to give...
by Larry Easto | Jun 27, 2022 | Attitudes
There are four key strategies for marketing your services: Referrals: this is the absolute best strategy for generating new clients.Networking: expands the number of people who can make referrals to you, as well as connecting you with other helpful resourcesContacting...
by Larry Easto | Jun 24, 2022 | Attitudes
Every professional wants more referrals. I know I do. You probably want more referrals too. But how can we go about generating more referrals without badgering our contacts, seemingly begging them to recommend us to their contacts? For those of us who are...
by Larry Easto | Jun 22, 2022 | Attitudes
Personal branding distinguishes one individual service-provider from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they think...
by Larry Easto | Jun 20, 2022 | Attitudes
Think of those people you loved to serve and who were also very satisfied with your service. Maybe they returned for more help, referred new business to you or maybe sang your praises in a testimonial. Keep it simple and subjective: What did you really like about...
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