Authentic marketing resources
Authentic Marketing ECourses
Authentic marketing includes business-generating techniques that are aligned with your true self, those personal values and beliefs that define who you really are.
Conventional marketing practices and strategies advocate standardized, one-size-fits-all solutions to promotion and sales.
That’s because like success in a service business, successfully marketing our services depends upon developing and maintaining sound relationships with our clients.
And that’s exactly what authentic marketing is all about: it helps makes the shift from advertising and selling to building and maintaining relationships in order to generate more new business.
A Short Course In Authentic Marketing
This short video course will help you embrace your individuality and make your marketing more authentic.
As well as helping you learn from past mistakes, it will help you identify those special features that distinguish you from everyone else.
ACTIVATE YOUR AUTHENTIC MARKETING
In the class you will learn what you need to know to jumpstart your Authentic Marketing.
Live Without Limitations
For many people, the gravity-like pull of old habits handicaps their progress towards the life of their dreams that they want … and deserve.
If you want to free yourself of those old habits that limit your ability to market your services authentically, Live Without Limitations, a new video class, can help you.
In order to attract more ideal clients by showcasing our true and authentic selves … in other words by marketing authentically…we need enough power to escape old habits.
And that’s how Live Without Limitations can help you replace restrictive behaviors and practices with more productive ways of achieving better results…including that new business that you want and deserve.
A SIMPLE SWOT ANALYSIS FOR MORE NEW BUSINESS
In the simplest of explanations, a SWOT analysis is a tool used to help identify strengths, weaknesses, opportunities, and threats related to business or project planning.
Obviously, your strengths are those elements of your business that are working really well.
A SWOT analysis will also identify weaknesses, which hopefully can be off-set or otherwise addressed by effectively applying your strengths.
Your strengths can be leveraged to optimize those exciting opportunities that come your way…and also minimize those inevitable threats.
With a thorough SWOT analysis, you are well positioned to respond effectively to those unexpected events…both positive and negative..that will surely come your way.
The Best Authentic Marketing Practices
This series of 12 video lessons, will help you learn what need to know about the 4 best strategies for marketing services.
✓ Generating Referrals: The absolute best source of new clients.
✓ Networking: More referrals, referral sources and other
✓ Contacting Strangers: Connect with more potentially helpful network contacts.
✓ Keeping in touch: More repeat and referral business + your window on your market.
The accompanying worksheets will help you personalize these strategies to build upon your unique strengths.
Attract More Ideal Clients With Authentic Marketing
Instead of prospecting for leads that might turn out to be so-so…or worse … not-so-good clients, you can attract the ideal clients for you and your services.
How Personal Branding Generates More New Business
Instead of allowing yourself to become lost in a crowd of noisy competitors, you can distinguish yourself with your personal brand and generate more new business.
Short Video ECourses & Classes
More Business for Your Service Business
Drawing upon your experience, More Business for Your Service Business, an 8-session self-study program, will help you develop an in-depth understanding of the essential practices for marketing services.