Avoid SPAM With Warm Outreach

Avoid SPAM With Warm Outreach

A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...
Statistical Analysis Stimulates Action

Statistical Analysis Stimulates Action

For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...
What Is Your Ideal Client Description?

What Is Your Ideal Client Description?

When you started your business, what was your ideal client description? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of...
Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books,  my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical...