I’m sure if you asked five business owners how consultants can help them, you would get five different ideas. 

One person might really understand the value that consultants deliver to their clients.

A couple might make dismissive comments or crack weary old joke about consultants. (If you are a consultant you’ve probably heard them far too many times. If you haven’t heard them–you aren’t missing much).

And the other two probably don’t know the difference between a coach and a consultant.

In this insightful post, Matthew Habuda personalizes question by rephrasing it as “Why Do I Need A Consultant? 

In answering the question, he does more than outline the benefits that consultants typically deliver to clients.

He also explains the difference between a consultant and a coach. 

And for even more value, he includes an Organization Optimization Questionnaire that will help you identify the areas which can be improved with the assistance consultants.

We live in a new era. 

We live in the information era. An era where information is at our finger tips at any moment.

We live in an era where a 4 year old cannot tie his shoes, but can operate an IPad to find his train videos on YouTube. 

Information is more available than it has ever been.

This is changing the game.  The game is changing throughout business, but especially in the mid-sized business sector.

In business it is crucial that we are highly informed of new technology, financial trends, products, customers, employment trends, changes in sales and marketing, and a plethora of other critical areas.

 The challenge business owners’ face is that without extensive resources both human and financial it is nearly impossible to keep up with all the information that we need to be successful for the sustainable future.

This is where we have to make the hard choices. 

What areas of business will personal interest and effort produce the greatest reward, and where do leaders need to look to leverage other resources?

Hiring value-add consultants will almost always cost less than bringing on an employee.

So where does the business need to leverage consultants or contractors to allow the business leader the freedom to operate in profit and success generating practices?