by Larry Easto | Feb 5, 2021 | Marketing Actions, Personal Attributes
Personal branding distinguishes one individual service professional from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they...
by Larry Easto | Jan 30, 2021 | Attitudes, Marketing Actions, Personal Attributes
For most of us, the major marketing obstacle that we face in generating new business depends upon two sets of factors. One of these sets contains the challenges that we face connecting and serving our targeted markets. Some markets are very competitive, others not so...
by Larry Easto | Jan 25, 2021 | Personal Attributes
Marketing wisdom represents the knowledge and information that we accumulate as we go about promoting our services and trying to attract new clients. In many cases this marketing wisdom takes the form of insights and observations that arise when things work out well...
by Larry Easto | Jan 20, 2021 | Marketing Actions
For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...
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