by Larry Easto | Mar 13, 2021 | Marketing Actions, Personal Attributes
Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps distinguish you from the competition, which is one of the many challenges of marketing services. Brand-Approved Actions By...
by Larry Easto | Feb 23, 2021 | Marketing Actions
A strong personal brand, is the single most important element of marketing services. For reasons, I neither understand or appreciate, it’s also the most ignored element. Ironically, one of the biggest ongoing challenges of all service-providers is distinguishing...
by Larry Easto | Feb 5, 2021 | Marketing Actions, Personal Attributes
Personal branding distinguishes one individual service professional from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they...
by Larry Easto | Feb 4, 2021 | Marketing Actions
The ultimate marketing framework allows service-providers to focus on the three key strategies that make the greatest contributions to generating more new business successfully and continuously. Ultimately all other marketing strategies will contribute to one of more...
by Larry Easto | Jan 19, 2021 | Marketing Actions
My last posting introduced the concept of marketing as a four-step process. The first step of this process is branding. Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps...
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