How A Marketing Calendar Helps You Succeed

How A Marketing Calendar Helps You Succeed

In the simplest of terms, a marketing calendar sets out the timeline for taking the action that will lead to achieving the results you want. A well-defined marketing calendar will serve as a valuable tool to help you stay organized and consistent. It is a living...
Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books, my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical response was...