by Larry Easto | Mar 9, 2021 | Marketing Actions
Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...
by Larry Easto | Feb 2, 2021 | Marketing Actions
In today’s increasingly competitive marketplace, it’s essential to find smarter ways to continuously generate more new business, No longer can we complacently continue to do what we have always done, hoping to generate more new business. As in every aspect of running...
by Larry Easto | Feb 1, 2021 | Marketing Actions
Prospecting for leads is a common response to the challenge of finding new customers or clients. Prospecting For Precious Metals This approach is modeled on the process of prospectors searching for precious metals such as gold. In practice it involves hunting for...
by Larry Easto | Jan 29, 2021 | Marketing Actions
In the simplest of terms, a marketing calendar sets out the timeline for taking the action that will lead to achieving the results you want. A well-defined marketing calendar will serve as a valuable tool to help you stay organized and consistent. It is a living...
by Larry Easto | Jan 18, 2021 | Attitudes
Once upon a time, along about the time that I was promoting my first batch of hard-copy books, my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical response was...
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