Achieving The Marketing “A-Ha” Moment

Achieving The Marketing “A-Ha” Moment

Whatever approaches we follow to generate more new business will ideally lead to the marketing aha moment. That moment is the point at which an ideal client says: “Aha!  That is the person I choose to help me”. In some cases, the potential client is someone whom...
Business Growth Is More Than Marketing

Business Growth Is More Than Marketing

Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...
Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books,  my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical...
Why Statistics Are Critical In Marketing

Why Statistics Are Critical In Marketing

Throughout my career, reviewing statistics has never been one of my favorite activities. As much as I love planning and implementing new programs and initiatives, I really don’t like the ongoing management role. This included tracking and reviewing statistics. Sure, I...