by Larry Easto | Mar 8, 2021 | Marketing Actions
Few aspects of marketing services are more critical to sustainable success than customer relationship management also known as CRM. For purposes of marketing professional services, the principles of CRM apply equally to managing all relationships with clients. In a...
by Larry Easto | Feb 1, 2021 | Marketing Actions
Prospecting for leads is a common response to the challenge of finding new customers or clients. Prospecting For Precious Metals This approach is modeled on the process of prospectors searching for precious metals such as gold. In practice it involves hunting for...
by Larry Easto | Jan 28, 2021 | Marketing Actions
Despite the millions of words written about effective communication in marketing, there are three basic keys to ensure that your messaging achieves its purpose. Effective Communication Includes… 1. Identifying The Issues That Face Your Audience Like you and most...
by Larry Easto | Jan 21, 2021 | Marketing Actions
When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....
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