The Art of Attracting Ideal Clients

The Art of Attracting Ideal Clients

Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...
Good Branding Helps Attract Ideal Clients

Good Branding Helps Attract Ideal Clients

My last posting introduced the concept of marketing as a four-step process. The first step of this process is branding. Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps...
Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books, my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical response was...