by Larry Easto | Feb 6, 2021 | Marketing Actions
Hundreds of millions of websites, blogs and social media users are competing for the time, attention and disposable income of our potential clients. In many cases, these people offer advice, insights and observations intended to help these potential clients in one way...
by Larry Easto | Jan 30, 2021 | Attitudes, Marketing Actions, Personal Attributes
For most of us, the major marketing obstacle that we face in generating new business depends upon two sets of factors. One of these sets contains the challenges that we face connecting and serving our targeted markets. Some markets are very competitive, others not so...
by Larry Easto | Jan 18, 2021 | Attitudes
Once upon a time, along about the time that I was promoting my first batch of hard-copy books, my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical response was...
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