Why All Start-ups Need Content Marketing

November 05, 2015 8:04 am


Why All Start-ups Need Content Marketing

start-upsFor start-ups, a quality content marketing strategy is especially important.

The following  post from www.clickz.com explains why that is the case.

Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of the marketing mix for every every startup.

In the next two years, content marketing budgets are poised to grow by 59 percent. Every day, about five billion pieces of content are shared, two billion photos are uploaded, and 500 million

Tweets are generated, driving millions of conversions daily. I also believe that start-ups can have an advantage over large enterprises, even if they have more resources.Start-ups have the passion and patience, two very important components in cultivating an engaged and loyal audience.

How Start-ups Can Get Into Content Marketing

There are no shortcuts or magic formulas to content marketing, and serious strategy is imperative for start-ups, since any mistake can be a major blow.Here are some of my recommendations to get into the game:


YouTube is now the second largest search engine on the Web, and it is the strongest method to evoke emotion in your customers.

Audiences are 10 times more likely to engage, embed, share, and comment on video content than blogs or other posts.Videos reportedly increase a buyer’s understanding of your product or service by 74 percent and 80 percent of users remember the ad.


Infographics are an innovative way to display text in a more easily digestible format. The grab the attention of your audience quickly and help them to break down and understand concepts.

When infographics are combined with well written copy, they can really cut through the clutter of the content jungle and make an impact, as illustrated by the examples shown below.

Therefore, video content is a vital asset to any start-up.The rise of video in marketing is no secret, and should definitely not be taken lightly. It is also much easier and more affordable to produce great video content today than ever before. So, what are you waiting for?

How will content marketing  help you improve your marketing?

If you like, you can schedule a free laser coaching session to discuss how to include content marketing in your activities to generate more new business.