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YOU + Relevant Valuable Content = $129.94 Worth of Free Stuff + More

May 16, 2018 9:38 am

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YOU + Relevant Valuable Content = $129.94 Worth of Free Stuff + More

You’re right: that headline doesn’t make a lot of sense.

Here is what it means.

YOU Are Unique

Given that the most effective communications focus on the audience, this article starts with you–the reader.

All things considered, you are truly unique.

No one else, anywhere in the world, enjoys the same combination of skills, talents, education, training and experience that defines who you are. Certainly, there are like-minded friends, acquaintances and strangers whose combination of comparable factors is similar to yours: but no one else owns the same life experience as you.

This means that your one-of-a-kind life experience positions you to serve clients in your own distinctive manner. In other words, no one serves clients the same way you do. That’s the good news.

The bad news is that in today’s noisy and crowded marketplace, promoting one’s distinctiveness can be a daunting, if not overwhelming, challenge.

There is just too much marketing racket for meaningful marketing messages to be heard and recognized. It seems almost impossible for qualified and competent service-providers like you to tell their individual stories of how they help clients.

Fortunately there is solution to the issue of too much marketing racket. It’s relevant, valuable content.

Relevant Valuable Content

If you are familiar with the concept of Content Strategy or its derivative Content Marketing, you will recognize relevant valuable content as an essential. If you haven’t heard or don’t know about Content Marketing, it’s well worth the effort to learn more.

I believe that Content Marketing is the ideal strategy for marketing professional and personal services.

Among other benefits, it helps us tell our stories of how our services help clients. Using relevant, valuable content, we can help potentially ideal clients understand our distinctiveness and what this means for them.

In effect, content marketing allows us to showcase our expertise and qualifications…but without the bragging and boasting commonly found in advertising and promotional communications.

I am such a big fan of content marketing that I recently created and published an online course about its features and benefits. Hopefully, this course will help you learn what you need to know showcase your to help service providers like you lean what they need to know to showcase your expertise and qualifications. without bragging or boasting.

And here is where the title starts to make some sense … and deliver some great value to you.

$129.94 Worth of Free Stuff

My new course How to Showcase Your Best Stuff Without Bragging or Boasting is now available online.

For a limited time, the first 100 people who complete the course can receive up to $129.94 worth of free stuff.

Here are the details:

For further information, click here to check out the features of my course. Once there, you can access over 20,000 other online courses. Selecting Browse from the menu at the top of the page will take you to a categorized directory.

More Content Marketing Benefits

Obviously the free stuff is an incentive to encourage you to check out my online course as well as the other 20,000+ courses offered by Skillshare.

Over and above the free stuff, Content Marketing offers huge benefits to service providers.

The first lesson of my course offers several definitions of the term. My favorite definition is: sending the right message to the right audience using the right media.

Think about the implications of that definition.

If your marketing successfully sent the right message … to the right audience … using the right media, how different would your results be?

If you’re not sure, or want to learn more about content marketing, check out How to Showcase Your Best Stuff Without Bragging or Boasting.

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