Build Your Referral Team and Start Getting A Referral A Day

August 18, 2017 10:00 am


Build Your Referral Team and Start Getting A Referral A Day

There are plenty of things that need to be done to get referrals, but the biggest impact and instant results come from creating your own referral team.

A referral team is a group of people that are helping you to generate new business each day. They want to help you because you want to help them. I see them as part of my sales team, but without having to pay them as a sales person.

A Referral Team

Just imagine what having 66 people promoting your business every day would do for your business?

There are 5 different groups of people within a referral team, they are all as important as one another and all play a role in generating new business for you.

Profitability Partners

First, there are Profitability Partners.

This is your A team, the people who have similar networks to yourself and people you really like and trust. You can have up to 6 profitability partners, any more and you will not have the time to help them. This is a 1on1 conversation between you and your partner every week.

The phone call should not last more than 10 minutes and you go through and strategize how you can help one another. Most people are lucky if they talk to their referral partners every month, let alone every week.

With constant communication, constant strategizing and constantly being front of mind of one another, you will be amazed how much business you can pass each other.

Cross Promotion

Next are your Cross Promotion partners. Doing cross promotions is the quickest way to grow your business and it is so simple to do. A cross promotion is simply I promote someone to my network and they promote me to their network. I know to get to be in front of all these potential clients who sit in another person’s network.

Doing cross-promotions could be sharing content, video’s, webinars, live presentation, pdf’s and the list goes on. To set up a cross promotion all you need to do is just ask someone that has a similar network to you if they would like to cross promote.

I believe if you have 12 cross promotion partners then you can do 2 a month. Trust me that is a business changer!

Content Distributors

Next are Content Distributors.

There is no point putting up content on social media unless it is being shared into new networks by other people. Most people just ‘hope’ that someone will share their content, I ensure that people do by making them content distributors.

Every month I ask people if they would be happy to share my content if I shared their content. Every month we have 20+ people sharing our podcasts, webinars, articles, video’s and that allows us to build a following and reach thousands of new people every month.

This is all done through other people’s networks. If you start with 20 content distributors you will start to reach new networks, pick up new clients and customers and create a strong following.

To learn how to generate more referrals, click here.

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