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Networking Events Can Be Incredible–How To Make The Most Of Them

March 01, 2016 8:53 am

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Networking Events Can Be Incredible–How To Make The Most Of Them

networking eventsNetworking events can be an invaluable resource for your business. However, in today’s busy world, too many people waste too much of their own and other people’s time at networking events.

To help you make the most of your networking events, and stop wasting time, check out this post from Michael Griffiths, the Referral Marketing Guru.

Most People Don’t Know How to Properly Use Networking Events

The problem starts when people simply don’t know how to get referrals and create opportunities with other people. The whole reason networking events work is because when done right, you’re forming mutually beneficial relationships. Just consider what would happen if you would bring a small group of people together and connect all their opportunities. It would open a world of business for all of them!

The Basics:

Focus #1: First and foremost, you need to have the right mindset and be willing to help others. You’re not there to just take for yourself. So be honest with yourself – can you walk into  networking events with a genuine desire and interest in helping other people?

So the first think to think of at the event is “How can I help others in the room?” Next, how do I create opportunities and get into networks with other people in the room. Just consider and do the maths: talking to one person, might bring one sale; however, those who understand referral marketing know that if I open the doors to your network, I could get hundreds of sales over the next months and much longer after. In every conversation you have, see if you can connect them to someone in your network so they gain access to your network and you open the doors to their networks.

Finally, after all networking events, the key is follow up and follow through. Sometimes people will find someone who’s willing to help, and then they don’t follow up!! Don’t miss out on such an opportunity!

To learn more about networking events see: