Business Strength Can Be Enhanced By Trends & Developments
The best developments enhance business strength. They add to and build upon those things that you do well. And even better, they can also reduce the negative impact of those things that we do not do well.
These trends are like a gift from the universe to help you succeed.
Business Operations of Professionals
As self-employed professionals,we manage–or take care of–three basic categories of business activities. We interact with people, manage information and look after things.
These people include anyone and everyone with whom we have contact during the course of running our businesses. Comprising this group are existing and potential clients, network contacts, colleagues, suppliers, employees and competitors.
In some cases, the interactions are both personal and active. Think of relationships with clients, employees and colleagues. On the other hand some are distant and infrequent, such as dealing with suppliers or competitors.
We also manage a ton of information. Sometimes we process this information intuitively and instantly. This is the normal routine information that most of us just notice without taking any action. Other information needs to be recorded for future reference, while still other information must be further processed and carefully analyzed.
In today’s busy complex world, we must deal with almost as many physical things as we struggle with information overload. To maintain some degree of control in our lives, we must manage everything from our favorite pen to an office full of furniture, technology and of course paper.
With such a broad range of business activities, it is virtually impossible to identify the single most important business strength.
Enhancing A Business Strength
Sometimes but not always, marketing trends offer timely opportunities for improvement. For example the trend to electronic and mobile communications has made it easier to manage physical things like conventional offices and paper.
Other times, the potential benefits of developing trends are not self-obvious. Most of us are aware of the growing trend of large corporations to send some work to off-shore suppliers. But what benefit might that trend offer to sole practitioners like me who work from home offices?
Like major corporations, we too can benefit from distant resources. This website was designed and developed by a very supportive and cooperative group in Pakistan, almost 7000 miles (approximately 11,000 KM) away.
Taking advantage of a developing trend is neither difficult nor complex. Of your many choices, select a single business strength.
Next, match this strength with one of the trends that you may be aware of. The matching is based on answering the key question: How can this trend enhance this business strength?
Regardless of whether or not this process identifies any opportunities for improvement, it does offer a tool that will help us respond positively to marketing trends.
We just never know when the universe will present us with a tool to help us succeed in our professional services marketing.