Too Busy To Look for Potential Clients?
Even though we recognize the importance of potential clients, many professionals claim to be too busy to look for new clients.
Being too busy look for new clients limits the growth potential of any business. , several issues immediately arise.
Why New Clients Are Important
First, if business owners claim they are too busy to market, why do they want more clients?
Most businesses want new clients. New clients replace clients who no longer hire us for whatever reason. Also new clients help us fill otherwise unused capacity with productive revenue-producing client service.
Many professionals want different clients for reasons such as increased revenue or more personal and/or personal satisfaction.
If an individual business owner is too busy to market, how is that person going to serve whatever potential clients come along? Specifically, what actions must be discontinued to free up the time to serve these clients?
If You Are Too Busy To Market, What Are You Doing?
This raises the second question, if an individual business owner is too busy to market, what is he or she doing?
Business owners (and others) claim to be “too busy to…” or “no time to …” do one thing or another. Meaning no disrespect to these individuals, I suggest that these claims are little more than reasons (aka excuses) for not doing what they think they should be doing.
Although being too busy to look for potential clients could be, and often is, considered a marketing challenge, it really isn’t.
At the very least, it’s a problem of time management, specifically establishing and maintaining priorities. And at most, it is an act of self-sabotage that generates the perceived benefit of having a reason (aka excuse) for failing to succeed.
On the other hand, if they really don’t want new or different clients, why do they claim they do?
If You Are Too Busy to Market to Potential Clients…
…don’t try to do too much too soon. It can be overwhelming and derail even the best of intentions to attract potential clients.
Keep it simple. Of the four key strategies for marketing professional services, select the strategy that works best for you and apply it. Each of the following strategies can be implemented in only 15 minutes a day.
- generate more referrals
- contact strangers
- keep in touch with clients and network contacts