Your Services Marketing Mastermind Classes
Coming in January 2019
Based on the wisdom of marketing masterminds, these classes will help you generate that continuous flow of new business that you want … and deserve.
The Marketing Masterminds
The content of these classes is based up the work of four of the best sources of masterful marketing information and advice:
The Hinge Group
Hinge is the world’s leading research-based branding and marketing firm for the professional services.
Using groundbreaking original research into the best-performing firms, Hinge develops new and better ways to market professional services
Hinge’s book, Online Marketing for Professional Services will serve as a primary resource for 1/4 of the classes.
A conference speaker and author, Jay is known for his work in developing strategies for direct response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US.
His book The Maven Matrix Manifesto will serve as a primary resource for 1/4 of the classes.
Michael Port has written six books, including Book Yourself Solid, which will serve as a primary resource for 1/4 of the classes.
He’s been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, and a “sales guru” by the Financial Times,
Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books.
Russell’s books Dot Com Secrets and Expert Secrets will serve as a primary resource for 1/4 of the classes.
Class participants will have the opportunity of acquiring two of Russell’s books, Dot Com Secrets and Expert Secrets free, paying only for the shipping.
Each class will address a single concept of one of the above authorities.
Following an explanation of the concept, I will offer suggestions as to how you can apply and benefit from this concept.
The classes will take the form of a screencast video (narrated Powerpoint presentation) about 30 minutes in length.
Each class will include a class project, which will assist you to personalize the concept presented.
On completion of a class, you can share their thoughts and comments with others, through an online discussion group.
The Class Topics
|01||Red Carpet Clients||Book Yourself Solid|
|02||Solving the Online Marketing Mystery||Online Marketing for Professional Services|
|03||Your Value Ladder||Dot Com Secrets|
|04||Gain Your Market’s Trust||Maven Matrix Manifesto|
|05||Why Clients Buy Your Services||Book Yourself Solid|
|06||Online Marketing Drives Growth & Profits||Online Marketing for Professional Services|
|07||Sales Funnels||Dot Com Secrets|
|08||Establish Your Maven’s Persona||Maven Matrix Manifesto|
|09||How To Talk About What You Do||Book Yourself Solid|
|10||Solving the Online Marketing Mystery||Online Marketing for Professional Services|
|11||The Attractive Character||Dot Com Secrets|
|12||Your Vision for The Marketplace||Maven Matrix Manifesto|
|13||Who Knows What You Know?
||Book Yourself Solid|
|14||Beyond Lead Generation||Online Marketing for Professional Services|
|15||Your Value Ladder||Dot Com Secrets|
|16||The Creation Myth||Maven Matrix Manifesto|
|17||Perfect Pricing||Book Yourself Solid|
|18||The Sweet Spot||Online Marketing for Professional Services|
|19||Your Cause||Expert Secrets|
|20||Predictable Behaviors||Maven Matrix Manifesto|
|21||Super Simple Selling||Book Yourself Solid|
|22||Evaluating the Tools||Online Marketing for Professional Services|
|23||The New Opportunity||Expert Secrets|
|24||Polarizing Point of View||Maven Matrix Manifesto|
|25||Your Online Marketing Toolkit||Online Marketing for Professional Services|
|26||The Opportunity Switch||Expert Secrets|
Per Class: $37
12-Month Subscription: $347