A Market Niche That’s Right For You
The right market niche matches what clients need and want with the services that you can and do offer.
Ideal clients face their own challenges or opportunities. They need professional help in addressing these issues.
You have the right stuff to help them overcome the challenges and maximize the opportunities.
Selecting the right market niche is more than a good idea. It’s one of the key essentials of successfully marketing professional services.
Help Problems Disappear
In today’s busy, complex and demanding world, problems are a fact of life. They continue to appear as obstacles to our completing those things that must be done.
These problems range from simple, mundane issues to very complex and demanding concerns. Typically we resolve the simpler more routine issues ourselves, often instantly with a minimum of time effort and stress.
On the other hand, as for those bigger more demanding problems, we tend to want just one thing: we want them to go away.
Unfortunately we don’t always have the resources to make these problems disappear. We need the help of qualified and experienced professionals to once again return our lives to the desired problem-free state.
Potential clients in your market niche need your help in making their demanding issues either go away or at least become less problematic.
Make the Most of New Opportunities
Among the problems that continue to plague us, a wide range of new potentially valuable opportunities also present themselves. As is the case with problems, sometimes we can respond to these opportunities on our own. Other times we need the help of qualified and experienced professionals to make the most of these serendipitous developments.
With your help, many clients in your target market, can and will maximize the benefits of whatever new opportunities arise.
A Profitable Market Niche
As self-employed professionals, our personal well-being as well as that of our families depends upon our ability to earn a living from the sale of our services. As appealing as it may be to help anyone who can benefit from our service free of charge, without total financial independence it is just not possible.
As well as matching what clients need with what you offer, your ideal market niche is also profitable.
In the best of all scenarios, clients are ready, willing and able to pay appropriate fees for our services.
From our perspective, appropriate fees cover the cost of running our businesses and also generate a realistic return on our investment of resources.
In the best of all worlds, two scenarios come together into a perfect or near perfect fit.
One scenario represents the match between the kind of help that clients need and the services that you offer.
In the second scenario, ideal clients are ready willing and able to pay the professional fees that will ensure the profitability of your self-employment based livelihood.
Whenever these two scenarios do come together, you have the right market niche.