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Why Do Ideal Clients Choose You?

September 06, 2016 8:10 am

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Why Do Ideal Clients Choose You?

ideal clients chooseGiven their bewildering range of choices, why do your ideal clients choose you?

Perhaps an even more interesting question is why did you identify specific clients as ideal?

Regardless of the service that we provide, we all face a bewildering range of choices in running our businesses. Among the most critical of these choices are what services to provide and what kinds of clients we want to serve.

Who Are The Ideal Clients For Your Services?

Given the services you have chosen to provide, who are the ideal clients for these services?

Since it’s your choice as to which kinds of clients that you want to serve, why not choose to serve good clients? In fact, why not take this choice one step further and choose to serve ideal clients?

Think of ideal clients as good clients with friend benefits. Ideal clients offer the same benefits outlined for good clients. Ideal client relationships also include the joy of interacting with like-minded people who share common values and interests.

Without a doubt, ideal clients are important to the ultimate success of our businesses. But here’s a related question that is often overlooked.

Why Ideal Clients Choose You?

This is a critical piece of the marketing puzzle. Understanding what motivates ideal clients to choose us helps us attract others just like them.

When ideal clients choose you, there are two inter-related choices involved.  The first element is choosing your marketing message over everyone else competing for your client’s time and attention. Each of us is bombarded with many thousands of messages during our waking hours. What is it about your marketing messages that stimulates ideal clients to choose you?

The second element is choosing you instead of your competition.  Why do ideal clients choose you instead of some one like you who provides similar services?

If you don’t know why ideal clients choose you, ask them. It could well be one of your best market research that you have ever done.

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