MID-WEEK MARKETING TIP: Take Advantage of Free Stuff, If …

March 29, 2017 9:52 am


MID-WEEK MARKETING TIP: Take Advantage of Free Stuff, If …

…it offers great value.

Generally speaking, I am not a big fan of freebies for businesses. Succeeding in business requires a huge range and number of commitments. And as much as I hate to say it, it really does take money to make money.

From my perspective, the concept of offering freebies to businesses is counter-intuitive. It just doesn’t make sense to me. There are however occasions when it’s better to follow the advice of experts instead of locking into one’s conventional wisdom.

So when it comes to book marketing, it only makes sense to follow the advice of the experts overriding my own self-nurtured conventional wisdom.

In practice, this means that as a component of marketing my new 15 MINUTE MARKETING books, I will be giving away five free books.

However as a nod to my own beliefs, I have added two features. One is the minimal commitment of signing up to request these five free books.

And the second is to add as much value as reasonable. The ultimate monetary value of these five free books will be almost $20. But what’s even more potentially valuable is the new business that any or all of these books will help you generate.

What Is New Business Worth To You?

By applying what you will learn in any one of these books, you can probably generate at least one new client engagement. What is the value of a new piece of business to you? $100…$200…or more?

If you would like some new business, and who doesn’t, I invite you to take full advantage of the five free books that are offered as part of my forthcoming book launch. I’m fully confident that any or all of these books will generate the value that you deserve.

To grab your free books, click here.

And once you have completed your first book, follow the instructions in the book to sign up for the LinkedIn or Facebook group. That will help you generate a sustainable flow of new business…also free. How’s that for added value?

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