MID-WEEK MARKETING TIP: Continue to Enhance Relationships With Clients

May 10, 2017 7:00 am


MID-WEEK MARKETING TIP: Continue to Enhance Relationships With Clients

Last week’s marketing tip pointed out the value of using books as a technique to enhance relationships with past clients. In hindsight, this was a case of putting the cart before the horse.

It would have made more sense to address the importance of enhancing relationships first and then follow that up with the use of books as an example of how this technique works.

However, given that the example got out before the rationale, this tip will support last week’s suggestion.

In the simplest of terms, the success of professional services businesses is based on establishing and maintaining mutually beneficial relationships with clients.

As professionals, we attract clients by positioning ourselves as qualified and competent service providers. The process of attracting new clients, one purpose of marketing, starts to build relationships with potential clients.

The services that we deliver, with or without fees, develop our relationships with existing clients. From a marketing perspective, this is client service component. This higher the quality of the service the better the relationship. Good quality, memorable client service is the absolute best marketing possible.

Keep In Touch To Enhance Relationships

On completion of client engagements, keeping in touch with clients helps these people remember how we helped them. This in turn facilitates more repeat and referral business.

Marketing communications play a key role in attracting potentially ideal clients–building relationships—as well as keeping in touch, which in effect is all about maintaining and enhancing relationships.

In running your own business, you have relationships with a variety of other businesses. There is a wide variety of marketing communications and tools that help enhance supplier-client relationships.

How do your suppliers enhance their relationships with you? What techniques could you apply that are as effective as the books were for bank in last week’s example?

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