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What Does Effective Content Marketing Mean?

October 07, 2015 9:30 am

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What Does Effective Content Marketing Mean?

effective content marketingBefore considering what effective content marketing means, let’s start by clarifying what content marketing is.

According to the Content Marketing Institute,

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

“Basically, effective content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

The Value of Effective Content Marketing

If your marketing does not feature content marketing, it should.  Even better, effective content marketing should be the cornerstone of your overall marketing plan.

There simply is no better way to showcase your professional competence and expertise than through content marketing.  Effective content marketing will also enhance your brand, helping you distinguish your services and stand out in a crowded and competitive marketplace.

The critical element of content marketing is its strategic approach to developing an distributing valuable reader-friendly content.  This mean that all content, in whatever format, contributes the achievement of specific business goals.  

Instead of simply preparing material  fill required blog space, or even worse to stroke one’s ego, effective content marketing plays a vital role in achieving specific goals.

Being strategic in nature, content marketing includes the ability to evaluate its overall effectiveness.

How can content marketing increase the overall effectiveness of your marketing?

If you like, you can schedule a free laser coaching session to discuss how to you can benefit from content marketing.