How EBook Marketing Helps Market Your Services

March 03, 2016 7:43 am


How EBook Marketing Helps Market Your Services

ebook marketingEffectively applied, ebook marketing  can make a valuable contribution to the overall success of marketing professional services.

EBook Marketing Is A Strategy

For maximum effectiveness, ebook marketing is best applied as a strategy, not treated as a separate revenue or profit center.

In other words, ebook marketing is best when applied for the purpose of achieving the overall business goal of generating more new business.   It’s not about marketing ebooks for the purpose of generating additional income from sales.

As part of my own marketing strategies, I have 11 ebooks available for sale.

Several years ago, I realized there was a disconnect in my marketing.   As part of my personal and professional branding, I chose to describe myself as a writer.  At the time that made sense.  I had several best-selling books to my credit, an achievement that would help distinguish me and my services from the competition.   Nothing wrong with that.

The problem however arose from the fact that I had not published a book in more than a decade. In my mind, that created a credibility issue.  So I wrote a 200-page book about marketing professional services.

Once the book was finished I wanted feedback so offered a free copy to anyone who wanted one. The feedback was helpful.  Everyone who replied told me they loved the material and found it very useful.  But many said the book was too big. As useful as it the material was, they would have preferred in in smaller chunks.

Coincidentally, about the same time another writer told me about the growing popularity of e-books.  After doing some research, I came to the conclusion that  my book content would be more effective in smaller chunks–ebook format.

At this point, my ebooks are available, though my own website  including sources such as Apple iBookstore, Barnes & Noble NOOK, Amazon Kindle and Kobo. 

Given this wide distribution, I continue to force myself to resist the temptation to apply the principles of ebook marketing to building an additional revenue stream.

Based on my own experience, e-book marketing is tremendously helpful in confirming my credentials as a writer.   I frequently write about issues that relate in one way or another to one of my e-books. (For example, if you are interested in writing an e-book check out: Writing a Book Makes You an Expert In Your Field – Showcase Your Expertise & Attract More Clients)

Content that is linked to a published ebook tend to be more credible.

Ebook marketing is also an ideal vehicle for developing and enhancing relationships with potentially ideal clients.  After discussing a specific issue with a potential client, it’s always helpful to offer a free ebook for further help…and relationship building.

Once again, experience tells us that preparing one or more ebooks is simply the first step in the process of ebook marketing.

22 Ways to Promote Your E-Book

Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. As good as your ebook may be without promotion, nobody will click, download, read, or even see it.

Promoting an e-book goes beyond creating a landing page, tweeting a link, and emailing it to your customers. Those are the staple moves, much like serving turkey and dressing at Thanksgiving dinner.

Great ebook marketing touches all phases of the sales funnel and requires involvement from multiple teams within your organization. A collaborative, planned approach to e-book promotion not only generates leads, but it also catches the eyes of your best prospects. Here’s a look: