by Larry Easto | Mar 19, 2021 | Attitudes, Marketing Actions, Personal Attributes
To stand out from the crowd we need a good differentiation strategy. We need something that showcases what we do well ideally better than anyone else. The key is to showcase what differentiates us without showing off. Everyone respects people who are really good at...
by Larry Easto | Mar 13, 2021 | Marketing Actions, Personal Attributes
Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps distinguish you from the competition, which is one of the many challenges of marketing services. Brand-Approved Actions By...
by Larry Easto | Feb 5, 2021 | Marketing Actions, Personal Attributes
Personal branding distinguishes one individual service professional from all others. It’s the magic ingredient that allows us attract potentially ideal clients. Service-providers often give up their distinctiveness by trying present themselves in a manner that they...
by Larry Easto | Jan 30, 2021 | Attitudes, Marketing Actions, Personal Attributes
For most of us, the major marketing obstacle that we face in generating new business depends upon two sets of factors. One of these sets contains the challenges that we face connecting and serving our targeted markets. Some markets are very competitive, others not so...
by Larry Easto | Jan 25, 2021 | Personal Attributes
Marketing wisdom represents the knowledge and information that we accumulate as we go about promoting our services and trying to attract new clients. In many cases this marketing wisdom takes the form of insights and observations that arise when things work out well...
by Larry Easto | Jan 18, 2021 | Attitudes, Marketing Actions, Personal Attributes
Truth be told, helping people with marketing their services was never something I aspired to do. It just kind of happened. In fact, I never even wanted to run a business, let alone immerse myself in marketing. Had I wanted these activities, I would probably have gone...
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