Marketing Is …

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books,  my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical...
Why Clients Need Consultants

Why Clients Need Consultants

I’m sure if you asked five business owners how consultants can help them, you would get five different ideas.  One person might really understand the value that consultants deliver to their clients. A couple might make dismissive comments or crack weary old...