Avoid SPAM With Warm Outreach

Avoid SPAM With Warm Outreach

A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...
The Art of Attracting Ideal Clients

The Art of Attracting Ideal Clients

Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...
Statistical Analysis Stimulates Action

Statistical Analysis Stimulates Action

For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...
What Is Your Ideal Client Profile?

What Is Your Ideal Client Profile?

When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....