by Larry Easto | Jan 23, 2021 | Marketing Actions
Storytelling — -the world’s oldest communication tool is becoming increasingly important in many aspects of business. Just as storytelling is important for leadership purposes, it is also an important element of marketing messages. What’s Your Story? Storytelling —...
by Larry Easto | Jan 22, 2021 | Marketing Actions
Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...
by Larry Easto | Jan 21, 2021 | Marketing Actions
When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....
by Larry Easto | Jan 20, 2021 | Marketing Actions
For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...
by Larry Easto | Jan 19, 2021 | Marketing Actions
My last posting introduced the concept of marketing as a four-step process. The first step of this process is branding. Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps...
by Larry Easto | Jan 18, 2021 | Attitudes, Marketing Actions, Personal Attributes
Truth be told, helping people with marketing their services was never something I aspired to do. It just kind of happened. In fact, I never even wanted to run a business, let alone immerse myself in marketing. Had I wanted these activities, I would probably have gone...
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