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JUST PUBLISHED: How to Attract Ideal Clients Instead of Chasing So-So Leads

August 07, 2018 8:43 am

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JUST PUBLISHED: How to Attract Ideal Clients Instead of Chasing So-So Leads

Isn’t it time that you stopped chasing leads that turn out to be so-so or even worse … not so

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Enough Already–Stop Complicating Your Marketing!

July 02, 2018 9:26 am

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Enough Already–Stop Complicating Your Marketing!

Too many service providers waste too much time, money and energy on marketing their services. Instead of generating more welcome

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YOU + Relevant Valuable Content = $129.94 Worth of Free Stuff + More

May 16, 2018 9:38 am

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YOU + Relevant Valuable Content = $129.94 Worth of Free Stuff + More

You’re right: that headline doesn’t make a lot of sense. Here is what it means. YOU Are Unique Given that

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Want More Referrals? Here’s How To Make It Happen

May 08, 2018 10:00 am

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Want More Referrals? Here’s How To Make It Happen

If you want more new business, the absolute best way to make this happen is to generate more referrals. Here

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Multi-Channel Marketing Offers More Ways To Attract More Clients

April 12, 2018 10:00 am

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Multi-Channel Marketing Offers More Ways To Attract More Clients

Regardless of the nature of your service, multi-channel marketing can deliver great value. How many different techniques do you use

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Continue To Build Trust To Enhance Your Predictable Helpfulness

March 07, 2018 8:16 am

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Continue To Build Trust To Enhance Your Predictable Helpfulness

Among other benefits, marketing starts to build trust with potentially ideal clients. As our marketing messages continue the marketing conversation,

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Telling Your Story Is A Key Element of Your Marketing Message

February 28, 2018 11:00 am

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Telling Your Story Is A Key Element of Your Marketing Message

The best marketing communications focus on telling your story. The post, Forget Your WHAT–Focus on Your WHY, points out that

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Forget Your WHAT–Focus on Your WHY

February 14, 2018 10:00 am

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Forget Your WHAT–Focus on Your WHY

What’s your what? As seemingly strange as this three-word question seems to be, it raises an issue that is is

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How to Become The Attractive Character That Attracts More & Better Clients

February 07, 2018 8:46 am

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How to Become The Attractive Character That Attracts More & Better Clients

My favorite marketing book from last year is Expert Secrets by Russell Brunsen. Among the many features of this book

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3 Keys to Gaining Trust In Your Marketplace

January 31, 2018 11:11 am

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3 Keys to Gaining Trust In Your Marketplace

Last week I wrote about Jay Abraham’s concept of becoming your clients’ most trusted advisor, go-to source and thought leader.

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