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You Are Your Own Best Differentiation Strategy

To stand out from the crowd we need a good differentiation strategy. We need something that showcases what we do well ideally better than anyone else. The key is to showcase what differentiates us without showing off. Everyone respects people who are really good at...

Avoid SPAM With Warm Outreach

A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...

The Art of Attracting Ideal Clients

Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...

Good Personal Branding Helps Attract Ideal Clients

Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps distinguish you from the competition, which is one of the many challenges of marketing services. Brand-Approved Actions By...

Statistical Analysis Stimulates Action

For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...

What Is Your Ideal Client Profile?

When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books,  my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical...

How To Grow Your Business Without Chasing Leads

Broader in scope than marketing, business growth includes all those elements necessary to serve and satisfy even more clients. These elements range from market research and business planning to ongoing personal development and expanding service offerings. Fortunately,...

Effective Client Relationship Management Is A Key Success Factor

Few aspects of marketing services are more critical to sustainable success than customer relationship management also known as CRM. For purposes of marketing professional services, the principles of CRM apply equally to managing all relationships with clients. In a...

Stop Over-Thinking Conversations…Just Chat Authentically

Even though thinking is good, over-thinking is not better. As human beings, we enjoy the ability to think. We can think our way through one issue or another. And that's a good thing: careful thinking helps us solve problems in our personal and work lives. However,...