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Marketing And Storytelling

Storytelling — -the world’s oldest communication tool is becoming increasingly important in many aspects of business. Just as storytelling is important for leadership purposes, it is also an important element of marketing messages. What’s Your Story? Storytelling —...

The Art of Attracting Ideal Clients

Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...

What Is Your Ideal Client Profile?

When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....

Statistical Analysis Stimulates Action

For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...

Good Branding Helps Attract Ideal Clients

My last posting introduced the concept of marketing as a four-step process. The first step of this process is branding. Effectively developing and promoting a sound brand is a key factor to success for self-employed service providers. Your personal branding helps...

My Origin Story: How I Got to Where I Am Now

Truth be told, helping people with marketing their services was never something I aspired to do. It just kind of happened. In fact, I never even wanted to run a business, let alone immerse myself in marketing. Had I wanted these activities, I would probably have gone...

Marketing Is …

Once upon a time, along about the time that I was promoting my first batch of hard-copy books, my preferred marketing strategy was conducting live, in-person presentations and workshops. Whenever the topic of marketing came up, as it often did, my typical response was...
The Art of Attracting Ideal Clients

The Art of Attracting Ideal Clients

Ideal clients are those people we love to serve and are good at satisfying. However, when most service-providers want new business, they tend to chase after any clients who appear willing to pay the bill. Instead of searching for new clients — attract the best, the...

What Is Your Ideal Client Profile?

What Is Your Ideal Client Profile?

When you started your business, what was your ideal client profile? Like most of us, you probably accepted as clients whoever wanted whatever service you could provide. Good, So-So & Not-So-Good Clients As a result, you would have generated a mixed bag of clients....

Statistical Analysis Stimulates Action

Statistical Analysis Stimulates Action

For purposes of marketing services, statistical analysis is a means to an end — not an end in itself. In other words, analyzing operating results is not a stand-alone process that offers its own unique value. You probably know people who appear to love nothing more...