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Effective Client Relationship Management Is A Key Success Factor

Few aspects of marketing services are more critical to sustainable success than customer relationship management also known as CRM. For purposes of marketing professional services, the principles of CRM apply equally to managing all relationships with clients. In a...

Stop Over-Thinking Conversations…Just Chat Authentically

Even though thinking is good, over-thinking is not better. As human beings, we enjoy the ability to think. We can think our way through one issue or another. And that's a good thing: careful thinking helps us solve problems in our personal and work lives. However,...

How To Persuade Clients To Choose You … Instead Of The Competition

Attracting potentially ideal clients is tough for most professionals. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face. But all of this can be a thing of the past. By following the suggestions offered by...

Why Clients Need Consultants

I'm sure if you asked five business owners how consultants can help them, you would get five different ideas.  One person might really understand the value that consultants deliver to their clients. A couple might make dismissive comments or crack weary old joke...

Avoid SPAM With Warm Outreach

A couple of weeks ago, a reader contacted me about an email marketing concern. As part of launching a new service area, he plans to use email marketing to promote the new feature. Ideally this promotion will include messages to the people whose names are on recently...

YOU Are Your Best Differentiation Strategy

To stand out from the crowd we need a good differentiation strategy. We need something that showcases what we do well ideally better than anyone else. The key is to showcase what differentiates us without showing off. Everyone respects people who are really good at...

Build Your Personal Brand: Distinguish Your Services From Your Competitors’ Work

A strong personal brand, is the single most important element of marketing services. For reasons, I neither understand or appreciate, it’s also the most ignored element.  Ironically, one of the biggest ongoing challenges of all service-providers is distinguishing...

Written Communication Skills Now Include Publishing Skills

Once upon a time, written communication skills were limited pretty much to organizing thoughts and ideas into written format. Satisfied with the organization and flow of their written content, writers simply passed their work on to editors, who guided the written...

What Do You Need To Know About Branding…But Don’t?

Here is a great post from Woz Marketing that will help identify some of these basic needs. Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the...

Offer Clients A Compelling Reason for Choosing You … Instead of the Competition

Hundreds of millions of websites, blogs and social media users are competing for the time, attention and disposable income of our potential clients. In many cases, these people offer advice, insights and observations intended to help these potential clients in one way...
Why Clients Need Consultants

Why Clients Need Consultants

I'm sure if you asked five business owners how consultants can help them, you would get five different ideas.  One person might really understand the value that consultants deliver to their clients. A couple might make dismissive comments or crack weary old joke...