Author Archives: admin

What Must You Do To Become More Competitive?

December 16, 2016 7:00 am

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What Must You Do To Become More Competitive?

Although becoming more competitive has the effect of beating the competition, it does not automatically mean destroying your competitors. For

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How Does Your Competitive Advantage Support Your Marketing?

December 15, 2016 10:00 am

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How Does Your Competitive Advantage Support Your Marketing?

In the simplest of terms, your competitive advantage represents that combination of factors that puts you in a favorable or

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How Is Your Competition Better Than You?

December 13, 2016 8:00 am

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How Is Your Competition Better Than You?

In my previous post, I suggested that your competition comes from one of three categories: direct, indirect and unrelated. That

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Your Toughest Competitors May Not Be Who You Think They Are

December 12, 2016 8:00 am

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Your Toughest Competitors May Not Be Who You Think They Are

Once upon a time, the toughest competitors were comparably qualified businesses that provided similar services to similar clients. But that

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How To Save Time on Your Current Marketing Evaluation

December 07, 2016 10:00 am

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How To Save Time on Your Current Marketing Evaluation

Last week’s marketing tip recommended making time for a current marketing evaluation. Certainly a useful and timely suggestion. After all,

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How Effective Are Your Social Media And Digital Marketing Applications?

December 06, 2016 10:00 am

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How Effective Are Your Social Media And Digital Marketing Applications?

Current marketing practices for professionals include social media and digital marketing applications in addition to the more conventional personal networking

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How Do Clients Benefit From Your Distinctiveness?

December 05, 2016 9:00 am

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How Do Clients Benefit From Your Distinctiveness?

How do clients benefit from a brand statement, the essential element of communication our distinctiveness? The quick answer is the

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How Effectively Do You Communicate Distinctiveness?

December 02, 2016 10:00 am

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How Effectively Do You Communicate Distinctiveness?

The failure to communicate distinctiveness is a common problem in most online professional services marketing.  This failure also contributes to

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What Features Distinguish Your Services From All Others?

December 01, 2016 8:00 am

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What Features Distinguish Your Services From All Others?

Most professionals fail to effectively distinguish themselves from the competition. As a result, potentially ideal clients are unable to identify

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Make Time For Your Marketing Evaluation

November 30, 2016 1:52 pm

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Make Time For Your Marketing Evaluation

It’s virtually impossible to overcome the fundamental challenge of marketing services without some kind of a marketing evaluation. If you

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