Author Archives: admin

MID-WEEK MARKETING TIP: Choose Quality Over Quantity

February 08, 2017 8:12 am

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MID-WEEK MARKETING TIP: Choose Quality Over Quantity

I have just completed The Book Marketing Summit, an excellent online program. Among the many benefits that I received was

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To Succeed In Referral Marketing — Demonstrate Your Expertise

February 02, 2017 7:07 am

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To Succeed In Referral Marketing — Demonstrate Your Expertise

Do you have a referral marketing strategy? Your next step will be to to demonstrate your expertise. But how do

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6 Guidelines for Developing An Effective Referral System

February 01, 2017 6:00 am

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6 Guidelines for Developing An Effective Referral System

A referral system is an essential element of what you do to grow your business. As such it should be

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How To Harvest Instant Referrals

January 31, 2017 9:00 am

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How To Harvest Instant Referrals

Wouldn’t instant referrals be great? Whenever you want new business, just say the magic word or snap your fingers and

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Expect Referrals — And Then Take Action To Generate Them

January 27, 2017 8:00 am

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Expect Referrals — And Then Take Action To Generate Them

When generating referrals becomes a standard element of your marketing, you can expect referrals on a regular basis. It has

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To Find Referral Sources — Follow Sutton’s Law

January 24, 2017 8:00 am

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To Find Referral Sources — Follow Sutton’s Law

The best way to find referral sources is to follow Willie Sutton’s advice. In case you don’t know who Willie

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4 Cause Marketing Ideas to Generate More Referrals

January 23, 2017 7:21 am

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4 Cause Marketing Ideas to Generate More Referrals

If you are not familiar with the concept, cause marketing can be a great source of referrals. After my post

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Build Your Referral Team and Start Getting A Referral A Day

January 20, 2017 6:52 am

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Build Your Referral Team and Start Getting A Referral A Day

There are plenty of things that need to be done to get referrals, but the biggest impact and instant results

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My Referrals Story Had An Accidental Beginning

January 19, 2017 8:00 am

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My Referrals Story Had An Accidental Beginning

My referrals story began with no direct consideration of generating more business. I was a young and new lawyer with

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3 More Tips for Getting More Valuable Referrals

January 16, 2017 8:00 am

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3 More Tips for Getting More Valuable Referrals

By way of follow-up to my earlier list of tips for generating referrals, here are three more tips for generating

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