Author Archives: admin

How A Polarizing Point Of View Can Be Better Than Conformity

March 14, 2018 9:45 am

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How A Polarizing Point Of View Can Be Better Than Conformity

“A polarizing point of view will resonate with your target clients but might offend others. “It separates your market into

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Continue To Build Trust To Enhance Your Predictable Helpfulness

March 07, 2018 8:16 am

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Continue To Build Trust To Enhance Your Predictable Helpfulness

Among other benefits, marketing starts to build trust with potentially ideal clients. As our marketing messages continue the marketing conversation,

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How To Resolve That Tricky Marketing Issue Without Wasting More Time

March 06, 2018 9:35 am

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How To Resolve That Tricky Marketing Issue Without Wasting More Time

Are you a self-employed service provider? Struggling with a challenging marketing issue? Did you know there’s a new service that

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Telling Your Story Is A Key Element of Your Marketing Message

February 28, 2018 11:00 am

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Telling Your Story Is A Key Element of Your Marketing Message

The best marketing communications focus on telling your story. The post, Forget Your WHAT–Focus on Your WHY, points out that

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Forget Your WHAT–Focus on Your WHY

February 14, 2018 10:00 am

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Forget Your WHAT–Focus on Your WHY

What’s your what? As seemingly strange as this three-word question seems to be, it raises an issue that is is

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How to Become The Attractive Character That Attracts More & Better Clients

February 07, 2018 8:46 am

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How to Become The Attractive Character That Attracts More & Better Clients

My favorite marketing book from last year is Expert Secrets by Russell Brunsen. Among the many features of this book

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3 Keys to Gaining Trust In Your Marketplace

January 31, 2018 11:11 am

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3 Keys to Gaining Trust In Your Marketplace

Last week I wrote about Jay Abraham’s concept of becoming your clients’ most trusted advisor, go-to source and thought leader.

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Becoming Your Clients’ Most Trusted Advisor, Go-To Source And Thought Leader

January 24, 2018 9:05 am

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Becoming Your Clients’ Most Trusted Advisor, Go-To Source And Thought Leader

I recently reconnected with the wisdom of author and marketing/business strategist Jay Abraham. If you haven’t heard of Jay Abraham,

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The Pages Are Blank: What do YOU Want?

January 17, 2018 10:00 am

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The Pages Are Blank: What do YOU Want?

HAPPY NEW YEAR! As has oft been said, “Out with old…in with the new!” Loving creativity and innovation as much

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How Your Expertise Can Generate More Money Without Selling Time-Based Services

November 22, 2017 7:06 am

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How Your Expertise Can Generate More Money Without Selling Time-Based Services

Are you expert in your field?Do you know what clients need and want … and even better how to satisfy

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